With all the new commercials coming out of Redmond recently, people have been wondering what this new search engine Bing is all about and why Microsoft is calling it a “decision engine“. Microsoft has released a series of videos explaining what the big deal is. For those of us who like a more boiled down definition it’s basically a search engine that not only finds you information but also attempts to make it more usable to humans. Microsoft has released an open letter to the public explaining this concept in greater detail.
Some might jump to the conclusion that because Bing is also a search engine then all search engines are “decision engines”. This is not the case. To make it simpler we’ve made the following Venn diagram to illustrate our point:

As you can see, a decision engine is a search engine because it has to crawl the web and find information. However, a search engine is not a decision engine unless it helps you make use of the results it displays.
It will definetly be interesting to see how well Bing will be received by everyday users in the next coming months.
So why is this site called Bingseoguide.com instead of Bingdeoguide.com? Well, if you haven’t figured it out yet, DEO basically is SEO. Perhaps we might say that it is a certain kind of SEO. Either way, you’ll notice that if you type Bingdeoguide.com in your browser it takes you to this site as well. Maybe, the term DEO will catch on in the next couple years and we’ll have to change the name of the site. Only time will tell.