Intermediate | BINGSEOGUIDE.COM

Bing’s Past, Present, & Future – SES San Jose Recap

Published: August 19, 2009Posted in: Advanced, All, Intermediate

Last week I had the opportunity to attend Search Engine Strategies San Jose (SES) and hear the most successful people in the industry talk about the latest and greatest in search. I learned far too much to go over on one post and have already blogged on this conference on my company’s blog so I will try to focus on what is happening in the world of Bing.

Before I get started I would like to thank everyone I got to meet there and the event promoters for such a great week. I had the chance to meet many of the actual engineers behind the three major search engines as well as some of the top SEOs. Aside from that, I also got to meet other great peole who, like myself, where at the conference to learn and share information with one another. Thanks everyone, you know who you are.

Bing Eats Yahoo: The Deal We All Saw From a Mile Away

Published: July 30, 2009Posted in: All, Intermediate

Bing Eats Yahoo Search If you have not heard the news yet the buzz today in SEO land is all about the the new Microsoft-Yahoo deal and what it means for search.

For those of us in the SEO industry this can be good or bad news. The bad news would be that now that Yahoo’s Algorithm is basically out of the game, all of the time we have spent on getting our sites optimized for it is now somewhat wasted. However, the good news is that if you have been following this Blog then you are probably prepared for Bing SEO and the payoff for your efforts will be about doubled.

10 Rules for Writing Good Copy for SEO

Published: July 8, 2009Posted in: Beginner, Intermediate

A new acquaintance asked me the other day if I knew any really good articles on writing copy for websites. I thought about it for a minute and replied no. What I know about writing good copy for websites has come from various sources over the years and I like to think of “good” website copy as more of a science than an art.

Now before you writers out there start getting upset with me for calling the fine art of literature a “science”, remember that this is about writing good copy for SEO. That means writing good, pertinent content that a variety of users will be interested in and searching for. I myself, do not write copy for the websites that I build but I spend a great deal of time editing and modifying copy that professional writers create for me. That being said, here is my list of 10 Rules for Writing Good Copy for SEO.

Language Support and Canonical URLs

Published: July 3, 2009Posted in: All, Beginner, Intermediate

For those of you returning to the site today, many of you may notice that some changes have been made. First, I have decided to change the blog back to a more traditional format. Secondly, I have now added language support (thanks to Davide Pozza’s Global Translator plugin) for over 40 languages. Now, these may sound like fairly minor changes but I am going to show you how much of an impact these two changes can have on SEO.

First, I have never like the traditional blog format much, I have always thought that it provides too much information when all I am going to read is a headline and maybe the first sentence when looking for something specific. I don’t like having to scroll down a page to see all of the important information on it. The truth is that search engines, specifically Bing, might feel differently.

SEO or DEO? What is a Decision Engine?

Published: June 27, 2009Posted in: All, Beginner, Intermediate

With all the new commercials coming out of Redmond recently, people have been wondering what this new search engine Bing is all about and why Microsoft is calling it a “decision engine“. Microsoft has released a series of videos explaining what the big deal is. For those of us who like a more boiled down definition it’s basically a search engine that not only finds you information but also attempts to make it more usable to humans. Microsoft has released an open letter to the public explaining this concept in greater detail.

Some might jump to the conclusion that because Bing is also a search engine then all search engines are “decision engines”. This is not the case. To make it simpler we’ve made the following Venn diagram to illustrate our point:

Venn diagram of search engines

As you can see, a decision engine is a search engine because it has to crawl the web and find information. However, a search engine is not a decision engine unless it helps you make use of the results it displays.

It will definetly be interesting to see how well Bing will be received by everyday users in the next coming months.

So why is this site called Bingseoguide.com instead of Bingdeoguide.com? Well, if you haven’t figured it out yet, DEO basically is SEO. Perhaps we might say that it is a certain kind of SEO. Either way, you’ll notice that if you type Bingdeoguide.com in your browser it takes you to this site as well. Maybe, the term DEO will catch on in the next couple years and we’ll have to change the name of the site. Only time will tell.