Is Bing everything that we hoped it would be? More importantly, is is catching on with the general end users? In terms of SEO, the answers to these questions can affect us dramatically. Now that the hype is starting to buzz off, we will take a look at how much of a footing Bing has taken in the last few weeks.
The Naysayers
First of all, depending on who you talk to, Bing is doing somewhere between pretty good and awesome.
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A new acquaintance asked me the other day if I knew any really good articles on writing copy for websites. I thought about it for a minute and replied no. What I know about writing good copy for websites has come from various sources over the years and I like to think of “good” website copy as more of a science than an art.
Now before you writers out there start getting upset with me for calling the fine art of literature a “science”, remember that this is about writing good copy for SEO. That means writing good, pertinent content that a variety of users will be interested in and searching for. I myself, do not write copy for the websites that I build but I spend a great deal of time editing and modifying copy that professional writers create for me. That being said, here is my list of 10 Rules for Writing Good Copy for SEO.
For those of you who have not seen the background image today on Bing, please check it out. Today it is Lady Liberty in all her splendor. You’ll notice that all three of the major search engines have something on their homepage to commemorate the holiday.
For those of you returning to the site today, many of you may notice that some changes have been made. First, I have decided to change the blog back to a more traditional format. Secondly, I have now added language support (thanks to Davide Pozza’s Global Translator plugin) for over 40 languages. Now, these may sound like fairly minor changes but I am going to show you how much of an impact these two changes can have on SEO.
First, I have never like the traditional blog format much, I have always thought that it provides too much information when all I am going to read is a headline and maybe the first sentence when looking for something specific. I don’t like having to scroll down a page to see all of the important information on it. The truth is that search engines, specifically Bing, might feel differently.
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I finally got a chance to meet with some of the folks at Microsoft up in Redmond this last weekend during “Green and Geekalicious Hackday”. The event, which was was organized by Chris Pirillo, was held at the Microsoft campus and was hosted by members of the Bing team in their new mixer commons. It was a good chance for me to meet some of the Seattle area web industry leaders and some of the Microsoft employees that have been working on projects that we will see rolling out in the next couple of months.
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Garrett Gillas is an SEO specialist for a small web development firm in the pacific northwest called Envoca. Garrett started building websites over 12 years ago and has worked in both IT and marketing before settling on the web industry.
Aside from building and managing websites Garrett enjoys playing paintball with his brothers and is a bonsai artist. Garrett enjoys helping new business develop and succeed through SEM and can be contacted via email, twitter or google wave: garrettgillas@wavesandbox.com.
